The short answer
AI visibility tools ask ChatGPT, Perplexity, and Google AI your buyer questions on a schedule. They track whether you get mentioned, which competitors appear, and which sources shape the answers. Compare cost per question, included AI platforms, refresh rate, and access to raw answers.
AI visibility tools show whether ChatGPT, Perplexity, and Google AI mention your company when buyers ask for help.
Each tool starts with buyer questions. It asks those questions on a schedule, saves the answers, finds named brands, and records cited sources. The useful result is not one score. It is the evidence that shows where you appear and where a competitor wins.
Start with the questions
Write down the questions a buyer asks before choosing a product or service. Include category questions, comparisons, and questions about price, location, or support. Good tracking starts with natural buyer language.
Ask a few questions yourself before you buy a tool. Use a clean AI session and save the date, answer, named companies, and cited pages. This free check shows whether you need a one-time diagnosis or ongoing monitoring.
Compare what each plan measures
Count the buyer questions in the plan. Then check which AI platforms are included and how often each question runs. A plan with more prompts can still cover less when it omits a platform or refreshes less often.
Choose a tool that shows the full answer and its sources. Raw evidence helps you understand why a competitor appears. A score alone cannot show which page or claim shaped the result.
Check support for your market
Language and location change AI answers. Check whether a tool sends the question from the country you serve. Read the generated questions before the first scan. A direct translation can miss the words your buyers use.
PromptRadar tracks ChatGPT, Perplexity, and Google AI. It shows every answer, competitor, source, and change over time in one report.
See whether AI mentions your company
Enter your website. PromptRadar creates buyer questions and shows who ChatGPT, Perplexity, and Google AI recommend. Your first scan is free.
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FAQ
Questions this article answers
What is an AI visibility tool?
It asks AI platforms your buyer questions on a schedule. It records whether your brand appears, whether it gets recommended, and which sources the answer cites. It measures results and does not publish on your behalf.
Which AI platforms should I track in the Netherlands?
Track ChatGPT, Perplexity, and Google AI Mode. Perplexity and Google AI Mode provide 81% of citations for .nl website scans in this dataset, so confirm that your plan includes both.
What does an AI visibility tool cost?
Prices depend on the number of tracked questions, AI platforms, and scan frequency. Compare current prices on each product site and check which platforms cost extra.
Are there AI visibility tools from the Netherlands?
Yes. PromptRadar tracks buyer questions across ChatGPT, Perplexity, and Google AI. Klusio offers tracking with added services. Estrelle provides audits rather than a self-serve tracker.
How do I get into ChatGPT answers?
Start with your own pages. Answer the buyer question in plain language. State your services, audience, and market. Then track whether the number of answers that mention you changes.
Do I need llms.txt to get cited?
No. AI platforms cite websites without an llms.txt file. The file is not a requirement and does not decide whether your company gets mentioned.